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NEWSEUM "WHERE THE NEWS COMES TO LIFE" 2008

In spring 2008, the world's most interactive museum of news was opening in the heart of Washington D.C. We created this integrated campaign to build awareness and drive traffic to newseum.org and the museum itself. Newspaper ads, out-of-home, and online content drove record attendance during its' first weeks.

HEADLINE: Allies storm the beach at Normandy. Now in D.C.

COPY: See their sacrifice on the shores. Watch the turning tide of World War II.
Experience the greatest news stories like never before at the world's most interactive museum,
where five centuries of news history meets today's technology.

HEADLINE: Ali topples a legend. Now in D.C.

COPY: Experience the world's most interactive museum, where five centuries of news history meets today's technology.

HEADLINE: The rise and fall of the Berlin Wall. Now in D.C.

COPY: Experience the world's most interactive museum, where five centuries of news history meets today's technology.

All of the work drove to newseum.org where people could see more of the iconic new stories that are now in D.C. and purchase tickets.

Just like the museum itself, the site shared historical news stories and allowed people to interact with them in innovative ways.

Part of the berlin wall is at the museum and online people could add their mark to it.

We launched a series of viral videos that showed what might happen when some of these news stories are brought together in D.C.

In this video, the first man to land on the moon meets Dolly the first cloned sheep.

This viral video has The Big Three being witness to the famous World War II kiss. Now in D.C.

This integrated campaign received a bronze Caples award, an OMMA award, and a silver cannon ball at the Richmond Show.
The outdoor was an Obies finalist and featured in Ad Age's "Art of Outdoor" issue.

Case Study

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