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EXPEDIA "REWARDS"

In 2011, Expedia needed to promote their rewards program where you can earn points on all your travel. The campaign needed to tie into their pre-existing brand campaign that utilized celebrities and cubes as a story telling device.

We chose comedians Molly Shannon and Michael Ian Black to bring some humor into our messaging.

We created an online game that explained the rewards program
and gave players a chance to win real points to go towards their rewards.
Print and online ads drove traffic to the informative but entertaining game
and encouraged people to sign up for the rewards program.

GIVE YOUR TRAVEL REWARDS A BOOST.
Expedia Rewards. Earn points on any hotel and any flight too.
Play the Rewards Jumper game. You could win one million reward points.

SUPERSTAR!

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