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In 1998, we updated Coca-Cola's holiday site (previously the North Pole) with a more hip version that targeted the younger audience that our sites were attracting. Coca-Cola and CD-NOW partnered to create a holiday music CD that offered holiday songs performed by a variety of popular pop bands. Our microsite featured the music and an assortment of games, customizable musical e-cards, a music mixer, naughty or nice list, and more, but it was only accessible via a code found under the caps of specially marked Coca-Cola products.