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In the summer of 1998, Coke launched their first "Coke Card" promotion. With a Coke Card, holders would gain access to deals at participating theme parks, restaurants, and stores - and you could win some cash too! We created the online promotional site that provided infotainment - where you could find out about the promotion and gain access to more online-exclusive fun that included games, screensavers, and more, if you were a lucky cardholder.